Archive for November, 2013

If you are not a fan of Google’s new Keyword Planner? Here are some alternative keyword research tools you can try today.

One of the top keyword research tools – Google AdWords Keyword Tool – has undergone a drastic renovation, now known as Google AdWords Keyword Planner. And the general consensus seems to be that this was not the best of all ideas. If you aren’t a fan of the new Google keyword tool, then here are some good alternatives to try out. None are a replacement for GAKT, but they can help ease the pain of the loss.

Moz Keyword Analysis (paid)

Moz’s Keyword Analysis Tool allows you to enter up to 20 keywords to see their difficulty, average monthly search volume, and the top 10 websites ranking for them. This tool is a part of Moz’s premium membership that starts at $99 per month with a free 30 day trial.

Raven Tools Research Central (paid)

Raven Tool’s Research Central allows you to complete in-depth SEO keyword and domain research with data from SEOMoz, Majestic SEO and OpenCalais in one place. This tool is a part of Raven Tool’s premium membership that starts at $99 per month with a free 30 day trial.

Advanced Web Ranking (paid)

Advanced Web Ranking’s keyword research tool brings data from Google AdWords, Google Webmaster API, Google Trends, Google Suggest, 7Search, SEMRush, Wordtracker, and Yahoo API Related Keyword Search together in one place. Basic keyword research functionality is available with plans starting at $99 for a lifetime license. Advanced keyword research functionality is available with plans starting at $399 for a lifetime license.

Keyword Spy (paid)

Keyword Spy is a keyword research tool that helps you research your competition’s organic, paid search, and affiliate keywords. Pricing starts at $89.95 per month.

Wordpot (free)

Wordpot is a free keyword research tool that will give you keyword ideas along with daily search volume. The trade off for it being a free tool is that it says the current index of keywords was last compiled in 2011.

Keyword Discovery (free & paid)

Keyword Discovery is a tool that will give thousands of keyword ideas based on the search term you enter. You can use it for free for up to 50 searches to get keyword ideas, or sign up for the premium plans starting at $69.95 per month for additional keyword analysis features.

SEO Book Keyword Tool (free)

SEO Book’s Keyword Tool offers suggested daily search volumes, price estimates from Google AdWords, links to other keyword tools (Google Trends, Suggest, Synonyms, etc.), links to vertical databases, and is powered by Wordtracker’s keyword tool.

Wordtracker (paid)

Wordtracker helps you find high-performing, profitable, keywords for your business. They separate themselves from other tools by helping you find the keywords that your customers are searching when they are ready to buy. Pricing starts at $69 per month.

Bing Keyword Research (free)

Bing’s Keyword Research Tool helps you discover keywords people are searching for on Bing with up to six months of historical search data instead of averages. It is a part of Bing Webmaster Tools.

WordStream (free)

WordStream’s Free Keyword Tool has over a trillion keywords in their database and helps you identify the most profitable long-tail keywords for your business.

SEMrush (paid)

SEMrush helps you discover your competitor’s organic and paid keywords in search. You can search by your competitor’s domain or search for competitors using specific keywords. Pricing starts at $69.95 per month, or you can access it for one month for $79.95.

Keyword Eye (paid)

Keyword Eye is a tool that lets you visualize your competitor’s organic and paid search terms. It also includes the ability to connect to Google Analytics to discover additional keyword opportunities as well as monitor incoming anchor link text. Pricing is £9.99 per month.

Long Tail Pro (paid)

Long Tail Pro helps you research keywords to find profitable niches. It includes the ability to discover domains based on keyword search results. Pricing is $97 for a lifetime license with the option to add an additional $17 per month for extended features.

Suggestions (free)

Ok, these aren’t specifically keyword research tools, but they can help with the keyword idea generation process. You can use just about any search engine to get ideas based on typing in just a word or two. For example, on Google…

google-suggestion-keyword-tool

A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.

While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually.

What About Me?

“What About Me?” is a personalization tool that produces colorful infographics that display your social media habits automatically from Facebook, Twitter and YouTube. The tool is provided by Intel. Create an infographic of your digital life and become inspired by the people you know, the things you see, and the experiences you have online.
what abou me-ravi bhushan seo

Vizualize.Me

Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. It enables you to express your professional accomplishments in a simple yet compelling personal visualization, and will help optimize your LinkedIn Profile to get a kickass Visual Resume.
vizualize-me-ravi bhushan seo

Piktochart

With Piktochart, you get to create an innovative Infographic using a combination of different types of visualizations: themes, icons, vectors, images and chart exporter. Drag-and-drop and click your way through color schemes, shapes and fonts, then export the materials as static or html to easily embed it for use at your site.
Piktochart-ravi bhushan seo

Easel.Ly

Easel.ly is a fun tool to create your Infographics with drag and drop features and a simple interface. You can easily create and share visual ideas online, supported by ‘vhemes’ or visual themes that help you get started from the preset Infograpic style. Drag and drop a ‘vheme’ onto your canvas to turn your idea into a full infographic.
easelly-ravi bhushan seo

Visual.Ly

Visually helps you customize infographics in seconds, and no, you don’t have to be an analyst or designer to make infographics with Visually Create. Visual.ly allows you to also discover infographics and favorites from other users.
visually-ravi bhushan seo

Infogr.Am

Infogr.am is a simple yet most exciting way to create static and interactive infographics. Import raw data to Infogr.am, and the site’s online tool will help you turn that data into a nice looking chart or full-blown infographic in minutes.
infogram-ravi bhushan seo

Many Eyes

Many Eyes is an experiment by IBM Research and the IBM Cognos software group with a simple belief: ‘Finding the right way to view your data is as much an art as a science’. Many Eyes provides a range of visualizations from the ordinary to the experimental, where each can be put together with a click.
many-eyes-ravi bhushan seo

Venngage

Venngage is an online infographics tool that helps you create and publish custom infographics, and at the same time, engage viewers and track results. Venngage allows you to create beautiful infographics for blogs and websites and you can also watch the numbers of your audience grow with compelling and beautiful content.
vengage-ravi bhushan seo

ICharts

With iCharts, you can create great-looking charts in minutes with interactive and easy-to-share data. iCharts makes it easy to visualize, share and distribute big and small data.

icharts-ravi bhushan seo

Dipity

Dipity is a free digital timeline website, if you are looking for a different type of Infographics. The mission is to organize the web’s content by date and time. Dipity is the fastest and easiest way to bring history to life with stunning multimedia timelines.

dipity-ravi bhushan seo

Timeline JS

TimelineJS is a beautifully crafted timeline that is easy and intuitive to use. You can pull in media from different sources with built-in support for Twitter, Flickr, Google Maps, YouTube, Vimeo, Dailymotion, Wikipedia, SoundCloud and more.

timeline-js-ravi bhushan seo

StatSilk

StatSilk offers web-based and desktop software to make data analysis easy, efficient and enjoyable, to cater to diverse mapping and visualisation needs.
StatSilk-ravibhushanseo

InFoto Free

InFoto Free is an app for your Android to create an infographic of your photo-taking habits, using a Photo stats analyzer. With InFoto Free you can create awesome looking high-res infographics from your photo collection. It tells you things like what time of the day you prefer to take photos in, whether you prefer horizontal or vertical orientations as well as your favorite city to shoot in.

ifoto-free-ravi bhushan seo

Photo Stats

Photo Stats is an iPhone app that analyses the photos you take on your iPhone. The app generates cool and stylish infographics that shows how, when and where you take your photos from. You get to easily visualize your photo-taking habits and share it with friends.

photo-stats-ravi bhushan seo

More Tools for infographics online free

ChartsBin – An online tool to create your own interactive map instantly with no installation or coding needed, and you can embed the map in your own website or blog easily too.

Tableau Public – A free application for your Windows computer that brings data to life. You can create and share interactive charts and graphs, stunning maps, live dashboards and fun applications in minutes. Anyone can do it, it’s that easy.

Creately – Want to create beautiful diagrams in no time? Creately may be a good choice to use as it can be used across all sectors by individuals, corporate teams, developers, software architects, students and teachers alike for diagramming purposes.

Gliffy – Gliffy helps to easily create professional-quality flowcharts, diagrams, floor plans, technical drawings, and more. You can easily drag-and-drop your way through the makings of an infographic using the many shapes from an extensive library.

SIMILE Widgets – SIMILE is a free and open-source data visualization Web widget.

Tagxedo – Tagxedo turns words – famous speeches, news articles, slogans, themes, even your love letters – into a visually stunning word cloud. Every word is individually sized to highlight the frequencies of occurrence within the body of text.

Wordle – Wordle is a simple web app for generating “word clouds” from the text you provide. While the clouds give greater prominence to words that appear more frequently in the source text, you can also tweak your clouds with different fonts, layouts, and color schemes.

With the rise of smart phone use in the India, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on Android phones, the first results they see are from Google local.

Let’s start with a few facts. Did you know that;

73% of all online activity is related to local content (Google)
82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore)
66% of Americans use local search to find local businesses (comScore)
Another reason to take Google Places seriously is the recent changes and enhancements that were rolled out. Now you will notice the map with local businesses appears above the ads on the right side. Also worth noting is that the local listings are appearing above all organic search results and have taken up more space, pushing the organic listings further down the page.

With the recent Google launch of Hotpot, Google is entering the local recommendation space. Hotpot combines Google Places, the places you like and the places your friends like making it even easier for people to make decisions about which local businesses to patronize.

Not surprisingly, marketing on Google Places has gotten very competitive. It used to be you could simply fill out your business listing on Google and see it in the 7 pack a few weeks later. These days, if your listing doesn’t have a 100% score, you can forget about being listed in the first 7 local businesses that Google displays for local results. That said, here are 5 things you can do to get more business from local search:

1. Make sure your Google listing has a 100% score – There are more than 20 different fields you in your Google Places listing and surprisingly most businesses don’t bother to fill them all in. At the end of the day, the difference between showing up on the first page of Google Places or not can boil down to not having a video as part of your listing.

2. Include product or service keywords in your listing description – I would also list one or two of the cities or suburbs where your target market lives. As with any content on the internet, be sure not to over use your keywords. Your description should be written for people with an eye for SEO.

3. Encourage your clients to write a review on your Google places listing – Think about it, if you and 10 local competitors all have 100% scores on your listing, which is fast becoming the case, what will Google use to rank order these businesses? The one component of the profile that is open ended is the review section so in many cases, the business with the most reviews can win the day.

4. Make sure you are listed in your local phone book – I know this sounds counter intuitive but the fact is Google looks to established sources of data to both build their database and check for local business information. If you’re not listed here, it may affect your ability to rank on the first page.

5. Get listed in the other top local directories like:

Yelp
Bing
Yahoo
Best of the Web
Hotfrog, and
Foursquare

You can go to http://www.getlisted.org to get a score on how effectively your business is taking advantage of the free listings at the major search engines.

Local listings & SEO have always been important for small business online marketing, but now they’re essential. If you follow the advice above, your business listing will have a better chance of getting on the first page of the search results and in many cases, may even appear above the organic search results.