If you are not a fan of Google’s new Keyword Planner? Here are some alternative keyword research tools you can try today.

One of the top keyword research tools – Google AdWords Keyword Tool – has undergone a drastic renovation, now known as Google AdWords Keyword Planner. And the general consensus seems to be that this was not the best of all ideas. If you aren’t a fan of the new Google keyword tool, then here are some good alternatives to try out. None are a replacement for GAKT, but they can help ease the pain of the loss.

Moz Keyword Analysis (paid)

Moz’s Keyword Analysis Tool allows you to enter up to 20 keywords to see their difficulty, average monthly search volume, and the top 10 websites ranking for them. This tool is a part of Moz’s premium membership that starts at $99 per month with a free 30 day trial.

Raven Tools Research Central (paid)

Raven Tool’s Research Central allows you to complete in-depth SEO keyword and domain research with data from SEOMoz, Majestic SEO and OpenCalais in one place. This tool is a part of Raven Tool’s premium membership that starts at $99 per month with a free 30 day trial.

Advanced Web Ranking (paid)

Advanced Web Ranking’s keyword research tool brings data from Google AdWords, Google Webmaster API, Google Trends, Google Suggest, 7Search, SEMRush, Wordtracker, and Yahoo API Related Keyword Search together in one place. Basic keyword research functionality is available with plans starting at $99 for a lifetime license. Advanced keyword research functionality is available with plans starting at $399 for a lifetime license.

Keyword Spy (paid)

Keyword Spy is a keyword research tool that helps you research your competition’s organic, paid search, and affiliate keywords. Pricing starts at $89.95 per month.

Wordpot (free)

Wordpot is a free keyword research tool that will give you keyword ideas along with daily search volume. The trade off for it being a free tool is that it says the current index of keywords was last compiled in 2011.

Keyword Discovery (free & paid)

Keyword Discovery is a tool that will give thousands of keyword ideas based on the search term you enter. You can use it for free for up to 50 searches to get keyword ideas, or sign up for the premium plans starting at $69.95 per month for additional keyword analysis features.

SEO Book Keyword Tool (free)

SEO Book’s Keyword Tool offers suggested daily search volumes, price estimates from Google AdWords, links to other keyword tools (Google Trends, Suggest, Synonyms, etc.), links to vertical databases, and is powered by Wordtracker’s keyword tool.

Wordtracker (paid)

Wordtracker helps you find high-performing, profitable, keywords for your business. They separate themselves from other tools by helping you find the keywords that your customers are searching when they are ready to buy. Pricing starts at $69 per month.

Bing Keyword Research (free)

Bing’s Keyword Research Tool helps you discover keywords people are searching for on Bing with up to six months of historical search data instead of averages. It is a part of Bing Webmaster Tools.

WordStream (free)

WordStream’s Free Keyword Tool has over a trillion keywords in their database and helps you identify the most profitable long-tail keywords for your business.

SEMrush (paid)

SEMrush helps you discover your competitor’s organic and paid keywords in search. You can search by your competitor’s domain or search for competitors using specific keywords. Pricing starts at $69.95 per month, or you can access it for one month for $79.95.

Keyword Eye (paid)

Keyword Eye is a tool that lets you visualize your competitor’s organic and paid search terms. It also includes the ability to connect to Google Analytics to discover additional keyword opportunities as well as monitor incoming anchor link text. Pricing is £9.99 per month.

Long Tail Pro (paid)

Long Tail Pro helps you research keywords to find profitable niches. It includes the ability to discover domains based on keyword search results. Pricing is $97 for a lifetime license with the option to add an additional $17 per month for extended features.

Suggestions (free)

Ok, these aren’t specifically keyword research tools, but they can help with the keyword idea generation process. You can use just about any search engine to get ideas based on typing in just a word or two. For example, on Google…

google-suggestion-keyword-tool

A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.

While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually.

What About Me?

“What About Me?” is a personalization tool that produces colorful infographics that display your social media habits automatically from Facebook, Twitter and YouTube. The tool is provided by Intel. Create an infographic of your digital life and become inspired by the people you know, the things you see, and the experiences you have online.
what abou me-ravi bhushan seo

Vizualize.Me

Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. It enables you to express your professional accomplishments in a simple yet compelling personal visualization, and will help optimize your LinkedIn Profile to get a kickass Visual Resume.
vizualize-me-ravi bhushan seo

Piktochart

With Piktochart, you get to create an innovative Infographic using a combination of different types of visualizations: themes, icons, vectors, images and chart exporter. Drag-and-drop and click your way through color schemes, shapes and fonts, then export the materials as static or html to easily embed it for use at your site.
Piktochart-ravi bhushan seo

Easel.Ly

Easel.ly is a fun tool to create your Infographics with drag and drop features and a simple interface. You can easily create and share visual ideas online, supported by ‘vhemes’ or visual themes that help you get started from the preset Infograpic style. Drag and drop a ‘vheme’ onto your canvas to turn your idea into a full infographic.
easelly-ravi bhushan seo

Visual.Ly

Visually helps you customize infographics in seconds, and no, you don’t have to be an analyst or designer to make infographics with Visually Create. Visual.ly allows you to also discover infographics and favorites from other users.
visually-ravi bhushan seo

Infogr.Am

Infogr.am is a simple yet most exciting way to create static and interactive infographics. Import raw data to Infogr.am, and the site’s online tool will help you turn that data into a nice looking chart or full-blown infographic in minutes.
infogram-ravi bhushan seo

Many Eyes

Many Eyes is an experiment by IBM Research and the IBM Cognos software group with a simple belief: ‘Finding the right way to view your data is as much an art as a science’. Many Eyes provides a range of visualizations from the ordinary to the experimental, where each can be put together with a click.
many-eyes-ravi bhushan seo

Venngage

Venngage is an online infographics tool that helps you create and publish custom infographics, and at the same time, engage viewers and track results. Venngage allows you to create beautiful infographics for blogs and websites and you can also watch the numbers of your audience grow with compelling and beautiful content.
vengage-ravi bhushan seo

ICharts

With iCharts, you can create great-looking charts in minutes with interactive and easy-to-share data. iCharts makes it easy to visualize, share and distribute big and small data.

icharts-ravi bhushan seo

Dipity

Dipity is a free digital timeline website, if you are looking for a different type of Infographics. The mission is to organize the web’s content by date and time. Dipity is the fastest and easiest way to bring history to life with stunning multimedia timelines.

dipity-ravi bhushan seo

Timeline JS

TimelineJS is a beautifully crafted timeline that is easy and intuitive to use. You can pull in media from different sources with built-in support for Twitter, Flickr, Google Maps, YouTube, Vimeo, Dailymotion, Wikipedia, SoundCloud and more.

timeline-js-ravi bhushan seo

StatSilk

StatSilk offers web-based and desktop software to make data analysis easy, efficient and enjoyable, to cater to diverse mapping and visualisation needs.
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InFoto Free

InFoto Free is an app for your Android to create an infographic of your photo-taking habits, using a Photo stats analyzer. With InFoto Free you can create awesome looking high-res infographics from your photo collection. It tells you things like what time of the day you prefer to take photos in, whether you prefer horizontal or vertical orientations as well as your favorite city to shoot in.

ifoto-free-ravi bhushan seo

Photo Stats

Photo Stats is an iPhone app that analyses the photos you take on your iPhone. The app generates cool and stylish infographics that shows how, when and where you take your photos from. You get to easily visualize your photo-taking habits and share it with friends.

photo-stats-ravi bhushan seo

More Tools for infographics online free

ChartsBin – An online tool to create your own interactive map instantly with no installation or coding needed, and you can embed the map in your own website or blog easily too.

Tableau Public – A free application for your Windows computer that brings data to life. You can create and share interactive charts and graphs, stunning maps, live dashboards and fun applications in minutes. Anyone can do it, it’s that easy.

Creately – Want to create beautiful diagrams in no time? Creately may be a good choice to use as it can be used across all sectors by individuals, corporate teams, developers, software architects, students and teachers alike for diagramming purposes.

Gliffy – Gliffy helps to easily create professional-quality flowcharts, diagrams, floor plans, technical drawings, and more. You can easily drag-and-drop your way through the makings of an infographic using the many shapes from an extensive library.

SIMILE Widgets – SIMILE is a free and open-source data visualization Web widget.

Tagxedo – Tagxedo turns words – famous speeches, news articles, slogans, themes, even your love letters – into a visually stunning word cloud. Every word is individually sized to highlight the frequencies of occurrence within the body of text.

Wordle – Wordle is a simple web app for generating “word clouds” from the text you provide. While the clouds give greater prominence to words that appear more frequently in the source text, you can also tweak your clouds with different fonts, layouts, and color schemes.

With the rise of smart phone use in the India, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on Android phones, the first results they see are from Google local.

Let’s start with a few facts. Did you know that;

73% of all online activity is related to local content (Google)
82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore)
66% of Americans use local search to find local businesses (comScore)
Another reason to take Google Places seriously is the recent changes and enhancements that were rolled out. Now you will notice the map with local businesses appears above the ads on the right side. Also worth noting is that the local listings are appearing above all organic search results and have taken up more space, pushing the organic listings further down the page.

With the recent Google launch of Hotpot, Google is entering the local recommendation space. Hotpot combines Google Places, the places you like and the places your friends like making it even easier for people to make decisions about which local businesses to patronize.

Not surprisingly, marketing on Google Places has gotten very competitive. It used to be you could simply fill out your business listing on Google and see it in the 7 pack a few weeks later. These days, if your listing doesn’t have a 100% score, you can forget about being listed in the first 7 local businesses that Google displays for local results. That said, here are 5 things you can do to get more business from local search:

1. Make sure your Google listing has a 100% score – There are more than 20 different fields you in your Google Places listing and surprisingly most businesses don’t bother to fill them all in. At the end of the day, the difference between showing up on the first page of Google Places or not can boil down to not having a video as part of your listing.

2. Include product or service keywords in your listing description – I would also list one or two of the cities or suburbs where your target market lives. As with any content on the internet, be sure not to over use your keywords. Your description should be written for people with an eye for SEO.

3. Encourage your clients to write a review on your Google places listing – Think about it, if you and 10 local competitors all have 100% scores on your listing, which is fast becoming the case, what will Google use to rank order these businesses? The one component of the profile that is open ended is the review section so in many cases, the business with the most reviews can win the day.

4. Make sure you are listed in your local phone book – I know this sounds counter intuitive but the fact is Google looks to established sources of data to both build their database and check for local business information. If you’re not listed here, it may affect your ability to rank on the first page.

5. Get listed in the other top local directories like:

Yelp
Bing
Yahoo
Best of the Web
Hotfrog, and
Foursquare

You can go to http://www.getlisted.org to get a score on how effectively your business is taking advantage of the free listings at the major search engines.

Local listings & SEO have always been important for small business online marketing, but now they’re essential. If you follow the advice above, your business listing will have a better chance of getting on the first page of the search results and in many cases, may even appear above the organic search results.

The social media is a great way of connecting with many people across the globe. Although there are many social media sites that have cropped up on the internet, only a few have gotten big an applause and have the largest number of signups and members. Among these sites, Facebook, Twitter, Google plus and linked have attracted many people from across the globe, with most of these people using their social sites for different motives. In addition to all these, companies too have taken to creating ‘fan pages’ on these social sites. Creating these pages is a way of attracting in more clients and reaching out to many prospecting and potential clients from all over the world.
Nevertheless, in the event of creating these social media pages, one can only receive, or reach out many people if he or she has optimized the pages for a larger audience. This calls for urgent measures of taking into consideration various and beneficial optimization tips to make the whole process a success. Here are various ways in which one can employ to market his or her own page, or company page, as a way of gaining more traffic and popularity.
ravi bhushan seo
1. Build a positive, informative profile
This is the most important part of social media page optimization. For anyone to start following your updates and events, they need to know who you are, and what you do. They can only know this if you give them relevant information on what you do, who you are and what you do. This is only possible if you can create a great company or personal profile, one that is informative and with some decency. Always remember that, it is only in creating a great profile that you will receive bigger audience. People decide on whether to be part of something once they have seen the reputation you or your company has to the public.
2. Identify your goals and target audience
If you are running a company website or page, it is then mandatory for you to know your target audience. Identifying the nature of your audience gives you a chance to set goals and ambitions, as well as why you are creating the page. On Facebook, one of the major social sites, gaining more page likes is one way of gaining more audience and have your product known to the markets. However, you need to have your goals set, and plan well on what your audience should read and know.
3. Update your profiles regularly with fresh informative content
One thing you need to know about optimization is that, informative content and activity is important for any profile on the social media as well as search engines. For you to make the best out of these, you need to craft carefully what you post on the social network page, say a Facebook page, and also make sure you update the page regularly. Any activity derived from the post shows that the page is active, and more people will be able to see the post and maybe like it, or even retweet what you have.
4. Market your page to gain as many likes and follows as possible
For your social media page to gain a rank in these sites, you need mass marketing and follow up. If you use Facebook, Tweeter or even GooglePlus as your social sites, you can then have your friends and your friend’s friends like your pages. You can also gain a mass follow-up by using the social bookmarking feature from your website to bring onboard other readers on the web. However, for you to gain this population, you need to make sure you offer genuine high quality services or goods, as well as have positive reviews about your pages. You can gain these from friends and family members.
5. Link the page with your company blogs
In social media marketing, blogs do play a major part in bringing in more people to follow a page, as they deliver crucially needed information on a regular basis. It is easier for you to gain ranks by using a blog linked to your social media page than just marketing it. However, these blogs need to be informative, announcing any events and products that are ready to be launched, and even announce events that are already taking place.
Activity on these blogs will help the page gain ranks by the day, which will eventually see you to the top of the news. By gaining these ranks, your pages will be visible to more and more people on these social sites hence give you a greater chance for increased traffic.
6. Link all your social networking pages together
This is a great way of increasing your company visibility on social sites and in search engines too. Many professional companies use social networking sites such as Facebook and LinkedIn to create online profiles and awareness of what they do. However, linking all these accounts together helps market your pages by a greater margin.
7. Show interest with other people’s pages
For you to make it on the marketing field, you need to show interest on what the other people are doing by following their posts, as well as commenting on them. When you place one unique comment on a rival’s page, you will be creating an avenue for the both of you to share links, which might even increase your page ranks on these social sites.
8. Converse and bond with your target onlookers
For your page to gain traffic and more onlookers, you need to be able to communicate with them, and assist them whenever you can. This will help create some activity within your page hence gain ranks.
9. Link your pages with your websites and blogs
Linking your web pages and websites with your social networking profiles and increases the amount of traffic that these pages get. This is another form of marketing your Social media profile for an extended visibility. However, before you can link any company profile and page on these sites, you need to be sure that information on all the sites relate and do not differ in any way.
10. Provide high quality links for your users to follow and gain confidence
Although an olden strategy, you can use your social media networking pages to give information on what services you offer, and provide a link to the mother website. This will help gain confidence among these visitors, and they will be glad to come back again.
11. Move with technology and its updates, especially Google’s optimization updates
While optimizing and marketing your pages on social media sites, you need to be well aware of rules and guidelines that govern optimization, and abide to them. Deviating fromthem can make your paged be ranked lowly in these sites.
12. Open discussions on your social sites to attract more people
Opening discussions and forums on social media networking sites is a great way of attracting more people to your page. However, you need to create something relevant enough and interesting for these people to be interested and start participating.
13. Connect with your rivals to create a bond online
The greatest marketing strategy when in business is not fighting your rivals, you should try to create a bond with them. Doing this helps you move as a force, attracting more visitors than you would do when you do it individually.
14. Focus on the positive idea and not on critics
In whatever business you are doing, you will always find critics who will not appreciate what you do. The best way to deal with these people is to ignore them, pick what is best for you and leave trash out of your marketing campaigns to move forward.
15. Participate on other forums
The best way to leave a footprint of your pages on social media sites is to participate in forums that other people have. Participating exposes you, and our profile to more people, which creates an avenue for more visitors to your page in their quest to know what you do or offer.

Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives.

It doesn’t take thousands of backlinks to rank. The goal in link building should be sustainable activity that will continue to result in good links that make sense, without creating abnormal patterns or high link velocity.

This mindset is often hard to sell, and can be difficult for those used to link building of the past. Yet building confidence and trust is absolutely vital to a successful link building project.

There are five different strategies worth examining at the start of any campaign, which will help build confidence in a fresh link building project. They are:

404 Pages and Link Reclamation
Competitor Analysis
Fresh Web Mentions
Local Link Building
Past/Current Relationships

Local Link Building
Local link building is a commonly untapped resource, which can lead to quick yet quality links.
Not every website will be able to take advantage of their locality, but it absolutely should be scrutinized at the start of a fresh link building campaign.
ow let’s explore some great strategies to build local links, as well as why they’re worth pursuing.
Why Local Links Matter?
If a site has any potentially local customers, it’s definitely worth the time to invest in a little local link building. Especially when you consider the effect of localization in the search engine results pages (SERPs).

Google will boost your site in the SERPs (for searchers in your area), if there’s even a hint of local intent in the search. If your business has any chance of selling to local customers you’re letting a great opportunity slip through your fingers by not pursuing at least some local links in your link building campaign.

Especially since local link building can result in really great links.

So, how do you build these local links?
Local Link Building Strategies
Local link building isn’t wildly different than industry based link building, except that the relevance/focus is shifted. I’m a big believer in the importance of relevance in link building.

The relevance in local link building centers upon location, rather than niche.

If a link building company, for example, were going after industry based links, the relevance would be link building > SEO > online marketing, from narrow to broad. In local link building the relevance would be city > region > state.

If you can find double relevance – a website that is relevant both to your locality and to your industry – so much the better. But it isn’t absolutely necessary when building local links.

Other than that, all the same link building tactics you might use in normal link building apply, although keep in mind the inherent value you will already have to local sites, since you share the same community.

Here are four common local link building tactics, which can work for any business.
1. Interact Locally
Helping clients get active in their community is one of my favorite tactics for building great local links. Typically these links take a little more time and investment, but the payoff can be huge both online and off. This works best for sites that are more invested in local.

If you’re looking for quick and quality links this might not be your go-to link building tactic, but I still urge you to at least consider it.

A list of potential ways to involve yourself in the community, with the opportunity for great links:

Host, sponsor, or participate with a local charity.
Create, host, or sponsor an event, association, or club that ties into your industry.
Start a local scholarship for high school students.
Interview an important community member or group.
Feature an important community member or group on your blog (assuming you have one).
Start a discount/product partnership with a local group (if applicable).
Contact your local media and offer your expertise as a source for future work.

Now some of these could technically be categorized as paid links, such as obtaining a link by directly sponsoring an event. But would Google count that as a paid link, or hidden advertisement? Not currently, and I don’t believe they will anytime soon. However if you are worried, you can always ask that the link be nofollowed.

Paid links are an endless rabbit hole, and the issue isn’t quite as white and black as Google would like it to be. There are many ways to build great links that technically involve the spending of money, but I wouldn’t classify as a “paid link”.

Regardless, all of these activities can lead to absolutely superb local links. Links that are acquired through valuable actions, not just tactics or online strategies.

However, most of these will require a real investment into the community. Not bad, although if you’re looking for solid early campaign wins this might not be the most straightforward path, especially if your website only has tenuous connections to your local community.
2. Create a Community Resource
reating a community resource is a great route for local link building, notably for websites that will otherwise struggle to build local links.

So, if your site doesn’t have much of a local presence, you haven’t interacted much locally, and you’ll struggle to justify why your site should be considered a community resource, creating a community resource might just be the way to go.

Here are some examples of community resources you can create (fairly easily) that can still net you great local links:
A map of local:
Tourist attractions or sights worth seeing
Pet-friendly locations
Free Wi-Fi spots
Outdoor attractions
A local guide to:
Best restaurants in the city
Must visit bars/pubs
Things to do in the city
Cultural attractions
A calendar of local:
Governmental meetings
Charity events
Sports events
General entertainment events
Those are really just a few convenient ideas that should get you thinking. Bonus points if you can make a creative local resource that is relevant as well to your industry.

Simply create something useful that doesn’t currently exist – but first make sure there’s public interest. Don’t waste your time creating the resource before you’re sure you’ll be able to get a few great local links from it.

Local governmental sites, colleges, schools, libraries, and community sites are great places to find resource lists. Vet them to see what sort of resources they list, and the probability of your potential resource being included.

Check out this page from NYU, featuring local online resources for undergrads. This is typical to colleges; you can see the potential power of local links.

Also, this guide from Geoff Kenyon of Distilled provides step-by-step instructions on how use Google Maps to create local links, along with a few other strategies worth checking out for local link building.
3. Leverage Local Relationships
As I mentioned before, part of the reason local link building can result in quick, quality links is due to the inherent value of being local.

This means leveraging relationships you’ve built locally. SEER wrote a fantastic guide on 35 local link building opportunities, and after #9 they’re all about leveraging relationships by providing a testimonial in order to secure a link.

Now obviously you shouldn’t be providing a testimonial if you didn’t truly value or appreciate their service. But if you did? Share the love and get love back.

Here are a few ways to leverage local relationships in order to secure a healthy local link:
Provide an honest testimonial for any local businesses you interact with, including:
Service providers
Local restaurants
Local vendors
Local charities
Participate in their events
If you’ve already established a relationship, odds are they’d be happy to have you participate in events they’re involved with. Great for getting links back from local blogs.
Further the relationship
This might not result in an immediate link (unless they blog about it or have a list of “sites we like”), but it certainly can’t hurt.
Ask for inclusion on their resource list
Plenty of local companies will list “preferred vendors” or “partners” – if you have the relationship, see what it will take to be included. Sometimes it just takes asking.
Ensure proper linking
Often in local your website/company will be mentioned but not properly linked to by other companies. This is especially true for older/established websites – check to make sure every link is solid.
4. Join Local Resource Lists or Directories
Getting included in local resource lists is one of the best ways to clue Google into your local authority. So, if you’ve already worked to establish local authority, or your website is a true resource for your locality, there’s nothing left to do but outreach.

Find local sites that have authority within your community, that also host lists of local resources.

Sites such as:

City government pages, including:
Official city websites
City/county libraries
Chambers of commerce
City council websites
Nonprofit/charitable organization within your locality
Local associations, groups, clubs or organizations
Local media coverage, including:
Newspapers
Magazines
Popular bloggers
Radio websites
Take a moment and think about who you would consider a true authority within your locality. Who has immediate credibility? Who is immediately recognizable?

These organizations’ endorsement will give real weight. And, if you’re willing to invest the time and energy, it can be surprisingly easy to acquire a link from these websites, provided you can succinctly describe why you deserve to be on the list.

There are also a number of websites that host directories of local companies, which should be worth pursuing:

Yahoo Local
Bing Local
Google Places
Yelp
Angie’s List
Merchant Circle
Yellowbook
ThinkLocal

Enhanced Campaign features have been available in beta since February, yet as with many new technologies, learning the ropes can be a big effort, especially given all the of the recent changes to SERPs over the last 18 months. What started as a perceived loss of granular controls by device has turned into greater front-end efficiency and back-end revenue, which were previously lost by not having the ability to target at the device level.

Maximizing performance and improving efficiencies with Enhanced Campaigns requires five simple steps. Let’s look at how you can gain a better understanding and increase revenue with Enhanced Campaigns.
1. Mobile Optimized Ads
These were arguably one of the most touted features of enhanced campaigns. In effect, this capability was available pre-enhanced campaigns, by targeting campaigns at the device level. However, many advertisers without mobile-ready sites chose not to run mobile. Among those advertisers who did, little attention was paid to optimizing copy for based on device. With an attention to user based intent and a refresh of copy for mobile optimized ads, there have been dramatic increases to mobile CTR and conversions that were formerly left on the table by advertisers not opting in, or optimizing based on users intent by device.
ravi bhushan seo
Tip: Although a mobile optimized site or responsive design is most ideal, advertisers should think twice before implanting tactics that opt them out of mobile search if they don’t have a mobile friendly site, because they could be leaving revenue on the table. With a refined campaign strategy focused on user intent, you can deliver a user experience that captures the demand without besmirching the brand.
2. Keyword-Level Mobile Bid Control
As with most search campaign optimizations, keyword-level mobile bidding also starts with structure. Restructuring campaigns into single-keyword ad groups allows for ad-group level mobile bid modifiers that apply down to the individual keyword level. While this still doesn’t mitigate the loss of keyword-level bid control on tablet devices from the enhanced campaign transition, for advertisers who experience huge variances in conversion rate and efficiency levels across the different device types, any amount of device-level control regained is valuable.
ravi bhushan seo
Tip: Although a single keyword per group might not seem scalable, it is best suited for small to mid-sized advertisers or keyword asset clusters with historical mobile conversion rate levels significantly lower than that of desktop and tablet, and/or without a mobile site.
3. Enhanced Sitelinks
Where Google gives, it also takes away – but not in the case of enhanced sitelinks. With this feature, Google has provided more flexibility and control by allowing edits to the links, versus a removal of text from relevant ads in the campaign. This is a great way to provide additional detail around the link itself and will take your potential customers deeper into your site.
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Tip: You can load in up to 6 sitelinks, but only 4 typically show. Experience shows the same success as mentioned on the AdWords blog, where click through rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.
4. Geo-Bidding
One of the most exciting new features with Enhanced Campaigns is geo-bidding, as it provides the most opportunity from both an efficiency and conversion standpoint. There are all kinds of ways to slice and dice the enhanced geo feature, but it starts with having a depth of knowledge about the overall business you are advertising for.

If your budget isn’t allocated differently by location but you see conversion differences based on location, the ability to apply a bid modifier versus having to breakout into a new campaign saves a lot of time. For retailers who are driving users to their brick and mortar stores, you can really perfect a drive to store campaign by using personalized ad copy, spend during the hours where the store is open and modify bids at both the mobile and geo level. Experience shows that by offering mobile users who are in close proximity to a store, an in-store promotion redeemed right from the landing page, a vastly improved conversion – increasing customer and margins because there is no longer a need for blanket promotions but rather tailored offers based on best customer and their purchase intent.

Tip: Hound your Google representative for a heatmap and analysis showing SOV, average position, and CPC throughout the territory you’re targeting so you can begin considering how best to utilize the new geo-bidding features.
5. “Opt-Out”
If you are still skeptical and think that Enhanced Campaigns are a ploy to monetize your spend, well you can still have your mobile campaigns. However, heed the warning that this is an imperfect and a dubious strategy – do not fall into the trap clinging to your old ways.
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Tip: Set your mobile modifier to +300 percent and reduce your bids to 25 percent of their current levels. Monitor traffic to the campaign by device and adjust bids down as necessary. Consider making a Keyword ID mapping sheet between desktop keywords and mobile keywords so after natural bid adjustments, you can drop the proper mobile keyword 15 percent or further below the desktop keyword bid level.Early adopters may have the inside scoop on these changes, but it’s definitely not too late to take advantage of Enhanced Campaigns using the tips listed above. Jump on in, the water’s fine!

Manual CPC

This is the classic setting for having total control over bids with a focus on driving click traffic. AdWords will take the ad group default bid first, unless a different bid is manually specified at the keyword level.

Select “I’ll manually set my bids for clicks”.

Automatic CPC

In this setting, advertisers focus on driving click traffic but give AdWords control over individual CPC bids. Set a daily budget and AdWords automatically adjusts your bids with the goal of getting the most clicks for the budget. With automatic bidding, AdWords does all the work to get the most clicks.

There is also the option to set a CPC bid limit. Setting a limit can help control costs, but might also potentially limit clicks.

Select “AdWords will set my bids to help maximize clicks within my target budget”.

Auto CPC

Enhanced CPC

This bidding option is for the conversion-focused advertiser. Conversion tracking must be enabled, so that based on conversion tracking data, AdWords will automatically increase or decrease CPC bids to drive most conversions.

Bids can be raised up to 30 percent for clicks that are more likely to lead to conversions. Bids are lowered for clicks less likely to convert.

Enhanced CPC

CPA Bidding

With a focus on conversions at a specific cost-per-acquisition, use CPA bidding. This is also known as Conversion Optimizer.

Advertisers who want to target a specific cost per acquisition/conversion must have at least 15 conversions in 30 days to use this. The conversions history allows AdWords to predict future conversions.

Because Conversion Optimizer automatically applies its own bid adjustments, it isn’t compatible with the new enhanced campaigns bid adjustments across days, times, locations, and devices (except for mobile opt-out at -100 percent.). Display bids also don’t work. If you turn on Conversion Optimizer with existing bid adjustments, they will simply be ignored.

There are two advanced options for this bid type: Max CPA and Target CPA. The Target CPA is the average CPA you are willing to pay, and Max is the maximum per conversion. The Maximum CPA is scheduled to be discontinued in 2014.

Google recommends a CPA, based on history, which can be used or advertisers can set their own.

CPA Bidding

Flexible Bid Strategies

Allows automated bidding strategies to be more customized and flexible. Automated bid optimizations can be applied to campaigns, ad groups, and keywords.

More options compared to enhanced CPC and Conversion Optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.

There are five types of flexible bid strategies:

Maximize clicks: This is a flexible version of the Automatic CPC bidding strategy.
CPA bidding: This is a flexible version of Conversion Optimizer used in the target CPA (average CPA) capacity.
Enhanced CPC: Flexible version of the existing enhanced CPC capability.
Search page location: AdWords will increase or decrease bids to target a top-of-page or first page position with ads. This bid strategy works with keywords, ad groups, and campaigns targeting the Search Network only. This doesn’t specify a position on the page (e.g., an advertiser can’t choose to be in third position on the page).
Return on ad spend (ROAS): AdWords predicts future conversions and values based on conversion values advertisers set up. To target ROAS 30 conversions in 30 days is required. Used for Search Network only or the Search and Display Networks. AdWords will try to reach the ROAS targets across all keywords, ad groups, and campaigns.
AdWords’ shared library houses and provides reporting for each strategy in detail.

How have you been navigating through bidding strategies? Have you found a strategy that has proven itself to your business?